Blindfolded PETA Members Holding ‘Bloodied, Dead Calf’ to Urge Passers-By Not to Be Blind to Cruelty

For Immediate Release:
29 January 2015

Sachin Bangera; [email protected]

PETA Will Call On Public to Dump Leather in Advance of the India International Leather Fair to Be Held in the City

Chennai – Three blindfolded members of People for the Ethical Treatment of Animals (PETA) India holding a “bloodied, dead calf” will descend on Chennai ahead of the city’s India International Leather Fair with a bold message – that cows and other animals endure extreme cruelty before their skin is made into coats, bags and other items. The participants will hold signs reading, “Don’t Be Blind to Cruelty: Go Leather-Free”.

When:     30 January, 12 pm sharp

Where:    Outside Ispahani Center (near Gemini Flyover), Nungambakkam, Chennai

“There’s no reason – and no excuse – for sensitive, intelligent animals to be subjected to a painful, frightening death for the sake of leather”, says PETA India volunteer Niranjan Shanmuganathan. “PETA wants all consumers to know that it’s easier than ever to choose synthetics – and spare animals the agony of being dismembered for their skin.”

Cows, buffalo and other animals used for leather are often crammed into transport vehicles in such large numbers that their bones break. Those who survive the journey to the slaughterhouse have their throats slit in full view of other animals, and many of them are dismembered and skinned while they are still conscious. The leather industry typically ignores even the most basic animal-protection laws, and runoff from leather tanneries poisons rivers and streams, harming the life within.

PETA India, whose motto reads, in part, that “animals are not ours to wear”, notes that synthetic leather and other animal-friendly options are available at nearly all major shoe and clothing shops in the country.

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