For Immediate Release:
7 February 2013
Actors Spread Love for Birds and Ask Fans to Open Their Hearts and Let Birds Fly Free!
Mumbai – They were a hit pair on the show Superdude, and now, Ashmit Patel and Madhura Naik have ratcheted up their hotness and sizzle by posing in a new ad for People for the Ethical Treatment of Animals (PETA) India, just in time for Valentine’s Day. Dressed in white attire with wings, so as to resemble birds, Ashmit and Madhura appear next to the words ”Cages Are Cruel, Superdudes: Let Birds Fly Free”. Their point? Birds were born to be free, so locking them in cages and denying them their freedom and the opportunity to fly is cruel. The compelling ad, made in association with Bindass, was shot by leading photographer Gaurav Sawn, and the stunning outfits were designed and styled by Urmi Daga and Hemal Ved (WhatWearHow.in).
“We all want freedom, so does a bird – whether it’s freedom of expression or the freedom to fly”, says Ashmit. “People who let these beautiful creatures soar to the skies are truly the Superdudes.” Madhura adds, “The sky is the only limit for these birds. We must let them fly more and rest less, just like a Superdude – and never, ever cage them”.
In nature, birds engage in social activities, such as taking sand baths, playing hide-and-seek, dancing, building nests with their mates and nurturing their young. But when they’re caged, these same vibrant animals become depressed and withdrawn. They often over-preen themselves to the point of mutilation. Some people force birds to endure painful wing-clipping so that the animals cannot fly away, yet flying is as natural and important to birds as walking is to humans. When birds are captured and packed into small boxes for shipping, many die in transit, usually from broken wings and legs, thirst, hunger and stress.
Keeping birds in cages is also often illegal. The Wildlife Protection Act of 1972 and the amendment added to it in 1991 ban the capture and trade of all 1,200 varieties of indigenous birds in India. In spite of the law, 300 species of birds are openly sold in markets, including munias, mynas, parrots, owls, hawks, peacocks and parakeets.
For more information, please visit PETAIndia.com.