‘Angel’ Sunny Leone Sides with Shelter and Street Dogs in New PETA Campaign

For Immediate Release:
29 April 2016

Shambhavi Tiwari; [email protected]
Benazir Suraiya; [email protected]

Bollywood Beauty Asks Her Legions of Fans Always to Adopt and Never to Buy Dogs

Mumbai – With an infectious smile on her face and posing next to rescued dog Kaali from the Welfare of Stray Dogs, Sunny Leone appears in a new PETA ad with the caption “Be an Angel for Animals! Adopt a Dog From the Street or a Shelter”. Leone, whose new film One Night Stand will be coming out, wants to draw her fans’ attention to the plight of dogs waiting for loving homes in animal shelters, as well as those suffering on the street. She knows adoption, not buying, is key to fighting the worldwide crisis of animal homelessness. The stunning campaign was shot by leading photographer Gaurav Sawn, and Leone’s hair and make-up were done by Ayesha Wadiwala.

“I believe in not buying – and adopting … because there are so many dogs out there [who] need a home, [who] were left on the streets”, says Leone. “If you can rescue an animal, then that’s one of the greatest gifts you can give somebody.”

Right now, homeless cats and dogs all across India are fighting for their lives. With only scraps to eat, many go hungry. Others are killed by vehicles, sustain broken bones and wounds that become infected, or are abused by cruel people. Countless more wait in animal shelters because there aren’t enough good homes for them.

PETA and Leone also promote sterilisation of companion animals. Sterilisation is a routine, affordable surgery that can prevent thousands of animals from being born only to suffer and struggle to survive on the streets, be abused by cruel or neglectful people, or end up in animal shelters. Just one unaltered female dog and her offspring can produce 67,000 puppies in six years. In seven years, one female cat and her offspring can produce 370,000 kittens. Sterilising eliminates the stress and discomfort that females endure during heat and greatly reduces the risk of developing mammary cancer. It also makes males far less likely to roam or fight.

This is not Leone’s first ad for PETA – she previously starred in PETA’s animal birth control campaign. She has a lead role in the forthcoming movie Beiimaan Love and will be seen shaking a leg with Shah Rukh Khan in Raees.

For more information, please visit PETAIndia.com.