Amy Jackson Sticks Up For Chicks in New Pro-Vegetarian PETA Campaign

For Immediate Release:
19 October 2016

Sachin Bangera; [email protected]
Shambhavi Tiwari; [email protected]

Actor Shows Her Love for Chickens During Vegetarian Awareness Month

Mumbai – After winning audiences over in Freaky Ali and Singh Is Bling, beloved actor Amy Jackson is taking on a new role as a defender of farmed animals in a brand-new campaign for People for the Ethical Treatment of Animals (PETA) India during Vegetarian Awareness Month (October). The stunning campaign shows Jackson smiling with a fluffy baby chick on her bare shoulder next to the words “Vegetarians Make Chicks Happy”. The ad was shot by ace photographer Abhay Singh, and Jackson’s hair and makeup were done by the talented artists Aasif Ahmed and Adrian Jacobs, respectively.

“[M]eat products can cause cancer, heart disease, obesity. So for cutting all of that out … it’s just a no-brainer that we’re going to be a lot healthier”, says Jackson. On going vegetarian, she explains, “[M]y skin’s got a lot clearer. I’ve noticed a change in my body. I’ve noticed a change in my metabolism. So I feel a lot healthier, a lot lighter, with a lot more energy also”.

Chickens raised for food are fed a steady diet of antibiotics and bred to grow so large that their legs often break under their own weight. At so-called modern slaughterhouses, the birds are shackled upside down and their throats are slit. Cows and buffaloes are crammed into vehicles in such large numbers that their bones break before they’re dragged off to the slaughterhouse – where many are dismembered while they’re still alive – and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive. PETA’s “Glass Walls” video exposé reveals other shocking treatment of animals used for meat in India.

Jackson previously appeared in a PETA ad promoting the adoption of animals from shelters, and she now joins a long list of celebrities – including Lara Dutta, Shahid Kapoor, Esha Gupta, Sonu Sood, Richa Chadha, Pankaj Advani, Anil Kumble, Hema Malini, VVS Laxman, Amrita Rao, R Madhavan, Kartik Murali, and Rahul Sharma – who have starred in pro-vegetarian ads for PETA India.

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