For Immediate Release:
10 June 2013
Hum Hain Raahi Car Ke Beauty Will Urge Fans to Let Birds Fly Free
Mumbai – You’ll soon see her magic again on the silver screen, but you’ve never seen her like this before: dressed in white attire to resemble a bird, Bollywood sizzling hottie Adah Sharma will peer through bars while being locked up in a cage and holding a sign that reads, “Let Birds Fly Free. Don’t Cage Them”, for PETA’s latest campaign in Andheri’s übercool nightclub The Little Door on Tuesday. Her point? That birds were born to be free and that locking them in cages and denying them that freedom and the opportunity to fly are cruel.
When: Tuesday, 11 June, 12 noon sharp
Where: The Little Door, B 31, Ground Floor, Shree Siddhivinayak Plaza, New Link Road, Andheri West, Mumbai. (Landmark: the lane next to Maruti Suzuki showroom, opposite China Gate)
“How would you feel if for no reason you were kidnapped from your home, stuffed into a box, transported far away only to live the rest of your days in a crammed up jail? Not being able to choose what you eat and who your partner is”, says Adah. “Birds enjoy their freedom just as we do. If you really love birds don’t cage them, buy a pair of binoculars and watch them spread their wings and reach for the sky.”
Adah’s performances in the Bollywood films 1920 and Phhir were publicly acclaimed. Soon, she will be seen in the much-anticipated Hum Hain Raahi Car Ke with Sanjay Dutt and Juhi Chawla.
In nature, birds engage in social activities, such as taking sand baths, playing hide-and-seek, dancing, building nests with their mates and nurturing their young. But when they’re caged, these same vibrant animals become depressed and withdrawn. They often over-preen themselves to the point of mutilation. Some people force birds to endure wing-clipping so that the animals cannot fly away, yet flying is as natural and as important to birds as walking is to humans. When birds are captured and packed into small boxes for shipping, many suffer and die in transit, usually from broken wings and legs, dehydration, starvation and stress.
Keeping birds in cages is both cruel and illegal. The government has banned the capture and trade of all 1,200 species of indigenous birds in India. Despite the law, birds, including munias, mynas, parrots, owls, hawks, peacocks and parakeets, are openly sold in markets.
For more information, please visit PETAIndia.com.