Ace Fashion Designer Anita Dongre Honoured with PETA Award for Refusing to Use Leather and Cashmere in Her Designs

For Immediate Release:
21 November 2016

Benazir Suraiya; [email protected]
Shambhavi Tiwari;  [email protected]

Long-Time PETA Supporter Recognised for Helping Animals in Various Ways

Mumbai – Anita Dongre, one of India’s leading fashion designers and a vegan, has won a special place in the heart of many through her efforts to help animals – and at a special function held at The Art Hub in Worli on Saturday night, People for the Ethical Treatment of Animals (PETA) India honoured her with a Compassionate Designer Award for her refusal to use cashmere and leather in her designs as well as her promotion of vegan eating and animal-protection issues via social media and her company’s website.

“Dongre’s heart is as big as her talent”, says PETA India Associate Director of Celebrity and Public Relations Sachin Bangera. “We thank her for standing up for animals through her work and other actions.”

Buying leather directly supports the misery and suffering of animals. In India, cows and buffaloes are crammed onto vehicles in such high numbers that their bones snap and they have trouble breathing, and many die en route to the slaughterhouse. Once there, they are hacked apart with dull knives in full view of one another.

Cashmere is hair that is roughly shorn or painfully yanked from goats’ underbellies as they are restrained, robbing them of their natural insulation and leaving them vulnerable to cold temperatures and illnesses.

As seen in PETA’s exposé “Glass Walls”, in today’s industrialised meat and dairy industries, chickens’ throats are cut while they’re still conscious, fish suffocate or are cut open while they’re still alive, pigs are often stabbed in the heart as they scream in pain, and calves are torn away from their mothers within hours of birth.

For more information, please visit