92-Year-Old Yoga Guru Appears In New PETA Ad Advocating Vegetarian Diet In Advance Of World Yoga Day

For Immediate Release:
28 January 2010

Benazir Suraiya; [email protected]
Sachin Bangera; [email protected]

Mumbai – People for the Ethical Treatment of Animals (PETA) India today launches a new ad with the words “Energise Your Mind, Body and Spirit. Go Vegetarian” and depicting the 92-year-old yoga master BKS Iyengar, the recipient of numerous awards and titles, including the Padma Bhushan and Padma Shri from the government of India.

“If animals died to fill my plate, my head and my heart would become heavy with sadness”, says Guruji. “Becoming a vegetarian is the way to live in harmony with animals and the planet.”

PETA points out that animals slaughtered for curries and kebabs are crammed into vehicles in such high numbers that many animals break their bones, and some suffocate en route. At abattoirs, workers often hack at the throats of goats, sheep and other animals with dull blades. Chickens on factory farms are crowded by the thousands into dark sheds that reek of ammonia from the accumulated waste in which they are forced to stand. These birds never see the light of day and are denied everything that is natural and important to them.

The UN has concluded that raising animals for food is “one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global”.

Meat consumption has been conclusively linked to heart disease, strokes, diabetes, obesity and several types of cancer. Vegetarians are fitter and trimmer, have lower cholesterol levels and live longer, on average, than meat-eaters.

For more information, please visit PETAIndia.com.