For Immediate Release:
18 June 2019
Hiraj Laljani; [email protected]
Garima Jain; [email protected]
Movie Comes Under Fire From PETA India for Using Primate Instead of CGI
Chennai – As part of its campaign to end the use of wild animals in film and television, People for the Ethical Treatment of Animals (PETA) India is rallying the public to avoid Don Sandy’s new movie Gorilla, which opens this weekend and features a chimpanzee named Kong. See below for the top five reasons not to buy a ticket to Gorilla this weekend or at any other time:
- Captive primates are separated from their mothers: Great apes used in the film and television industries are commonly torn from their frantic mothers shortly after birth, leaving both mother and baby traumatised for life.
- They‘re violently abused: Trainers often punch, kick, beat, and even electrically shock apes during behind-the-scenes training sessions in order to make them perform “correctly” in the fewest takes possible.
- While movie scenes might be short, the animals suffer for life: When chimpanzees reach adolescence and become too difficult to manage, they’re typically relegated to cramped cages, where they face decades of loneliness and isolation.
- Using live animals is unnecessary: Blockbusters such as the Planet of the Apes franchise and The Jungle Book have relied on technical wizardry and advanced computer-generated imagery (CGI) to create realistic animal characters without harming or harassing their live counterparts.
- It leaves a legacy of harm: Inaccurate portrayals of chimpanzees – such as when they’re used as human caricatures – have a negative impact on the species, which is endangered and which, according to Dr Jane Goodall, may become extinct within our lifetime.
“The film industry must yell ‘cut’ on the archaic and cruel use of animals in productions,” says Sachin Bangera, Associate Director of Celebrity and Public Relations. “Wild animals like chimpanzees and elephants are not movie props, and PETA India is calling on decent people to boycott Gorilla and send the message that primates and all other animals should be left in peace in their natural habitats.”
PETA US’ TV spot “98% Human” – which uses cutting-edge technology to address the plight of great apes used for entertainment – won top honours in visual effects at the prestigious Cannes Lions festival, and the top 10 advertising agencies in the US have signed PETA US’ Great Ape Pledge never to use live apes in their projects.
PETA India’s motto reads, in part, that “animals are not ours to use for entertainment”, and the group opposes speciesism, which is a human-supremacist worldview. For more information, please visit AnimalsInFilmAndTV.com.