Priyamani Shows There’s Nothing More Beautiful Than Compassion Towards Animals in New PETA Campaign

For Immediate Release:
24 February 2016

Sachin Bangera; [email protected]
Shambhavi Tiwari; [email protected]

Kathe Chitrakathe Nirdeshana Puttanna Star Shares the Importance of Dog Sterilisation

Bengaluru – She was occupied with her recent Kannada horror-comedy film Kathe Chitrakathe Nirdeshana Puttanna, but that didn’t stop Priyamani from shooting a campaign for People for the Ethical Treatment of Animals (PETA) India to help homeless dogs and cats with her adopted dog Kiko. The print campaign reads, “Compassion Is Beautiful, Sterilise to Save Lives”, and was shot by top photographer Sam Mohan. Priyamani’s hair and make-up were done by Tejal Rao.

“Countless dogs and cats suffer on the streets or are waiting in animal shelters for lack of enough good homes,” says Priyamani. “We can help ensure as many of them [as possible] get good homes by sterilising our companion dogs and cats instead of contributing to the overpopulation crisis.”

Sterilisation can prevent countless unwanted animals from being born only to struggle for survival on the streets, face abuse by cruel or neglectful people or end up in animal shelters. Just one unaltered female dog and her offspring can produce 67,000 puppies in only six years. In seven years, one female cat and her offspring can produce 370,000 kittens. Sterilisation eliminates the stress and discomfort that females endure during heat periods and greatly reduces the risk of mammary cancer. Neutering makes males far less likely to roam or fight.

In 2012, Priyamani won a South Indian International Movie Award, Suvarna Film Award and Filmfare Award for her role in the film Chaarulatha. Her upcoming films include Kamini, Vyuha, Kalpana-2 and Rangasani. She has also won a National Award for Tamil film Paruthiveeran.

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