Veermata Jijabai Technological Institute (VJTI) teamed up with PETA Youth– the young division of PETA India – to hold a 6-kilometre run and a festival. The theme for both was the promotion of animal rights.
“We’re thrilled to have partners as prestigious as VJTI”, says Richa Mithal, PETA Youth’s marketing coordinator. “The marathon gave us an opportunity to talk about animal rights on a personal level with many young people who want to get active for animals.”
The intercollegiate marathon was held in January to urge the government to pass the Draft Animal Welfare Act, 2011, prepared by the Animal Welfare Board of India. Passage of the new law is vital because India’s current penalties for cruelty to animals are badly outdated under The Prevention of Cruelty to Animals Act, 1960.
Students ran wearing petaDishoom (now PETA Youth) T-shirts, which were given to the first 100 entrants. The event was covered by Channel V and Saam TV.