PETA is excited to launch the PETA Manometer, a wearable manliness-measuring device that helps men stay macho and motivated by tracking their masculinity.
The PETA Manometer displays real-time data along with its smart phone app so that you can always see what manhood level you’re in: Manliness Level Critical, Just a Tool, Not Man Enough, Mediocre Man, Macho and Machismo Alpha Male.
That’s because real men are animals’ protectors, not their bullies. They are strong and fit and do not succumb to cruel and unhealthy food habits. They also stand up against abuse. Only cowards stay silent when they witness abuse or participate in activities that go against their ethics and harm those who are weaker than themselves. And they are attractive, because let’s face it: there’s simply nothing sexier than compassionate men.
How can you reach the coveted Machismo Alpha Male status?
Follow these guidelines:
- Get strong by eating healthy vegan food.
- Flex your muscles and help animals in distress.
- Save an animal from the street or shelter by adopting a desi dog or cat.
- Curb animal homelessness by sterilising animal companions.
- Have fun by patronising only animal-free performances.
- Support animal rights by retweeting and sharing content from PETA’s Facebook and Twitter
- Wear cruelty-free clothing so that animals aren’t beaten to death or skinned, often alive, for their fur and skin.
Guys who fail to “man up” turn a blind eye to the suffering their actions cause and do things like this:
- Eat meat, which destroys the , sentences billions of animals to death each year and increases their risk of serious illnesses, including cancer, strokes and diabetes. (And hint, hint, fellas: Because eating meat clogs arteries to all of the body’s organs, it can also lead to impotence.)
- Eat dairy foods, which supports cruelty to cows and separating mothers from their babies.
- Fail to stop or report cruelty to animals.
- Buy animal companions from pet shops or breeders who treat animals like disposable products.
- Ride elephants, race bulls or engage in other “sports” that use or harm animals.
- Wear leather, wool or other cruelly made clothing.
- Use products that have been tested on animals.