PETA India’s ‘I’m ME, Not MEAT’ Billboards Urge People to Go Vegan

Posted on by PETA

In honour of World Vegan Month (November), Chitra Advertising Service donated space to place PETA India’s billboards in various parts of Delhi that feature different animals commonly used for food, proclaiming, “I’m ME, Not MEAT. See the Individual. Go Vegan”. Chitra is one of North India’s leading advertising companies.

chicken i'm me not meat aurobindo marg

Aurobindo Marg, Delhi

An estimated 1 million living, feeling chickens are killed to be eaten every four hours in India. As seen in PETA India’s exposé “Glass Walls“, chickens’ throats are often cut while they’re still conscious. These birds are raised in crowded, filthy sheds and are bred and given drugs to make them grow so big, so fast that they often collapse under their own weight. At around 6 weeks of age, they’re transported to slaughterhouses, where their throats are slit with dull knives.

goat patparganj rd delhi i'm me not meat

Patparganj Rd, Delhi

Goats are intelligent, playful, curious animals – but they’re often painfully lifted onto vehicles by their ears or fur for transport, crammed together in such high numbers that many suffocate and die, and killed in full view of one another at slaughterhouses. During Eid, these animals are butchered by untrained people on the street – but we can opt to observe a cruelty-free Eid instead.

fish okhla phase 3 delhi i'm me not meat

Okhla Phase 3, Near NSIC Ground, Delhi

More fish are killed for food each year than all other animals combined, yet they have little legal protection from abuse. On cramped, filthy fish farms, they suffer from parasitic infections, diseases, and debilitating injuries. Those who are dragged from the oceans in huge nets (along with unintended victims, such as dolphins, turtles, seals, and other sea animals) slowly suffocate or are crushed to death. Those who survive that process are often still conscious when their throats and stomachs are cut open.

Shahdara market pig i'm me not meat

Shahdara Market, Delhi

Pigs are highly intelligent, sensitive animals who don’t deserve to be abused, slaughtered, and eaten. In India, they’re reared in confinement, and male piglets’ testicles are torn from their bodies without painkillers. At slaughterhouses, pigs are stabbed or their throats are slit while they’re still fully conscious and know what’s happening to them.

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