PETA India Urges Students to ‘Break Up’ With Chicks on Valentine’s Day

Posted on by PETA


valentine day billboard image for the blog

On Valentine’s Day, PETA India has placed ads outside universities in Bengaluru, Chennai, Hyderabad, Delhi, Mumbai, and Pune that offer some surprising advice: “Break Up With This Hot Chick.” But the “chick” is a chicken – and the ad goes on to encourage students to go vegan.

Every person who goes vegan spares nearly 200 animals a year suffering and a terrifying, bloody death in today’s meat, egg, and dairy industries. Chickens, cows, pigs, goats, and other animals killed for food are roughly handled during transport and often crammed into vehicles in such high numbers that many sustain broken bones, suffocate, or die en route to slaughter. At slaughterhouses, workers hack at their throats with dull blades, typically while they’re still conscious and able to feel pain.

Vegans are less likely to suffer from heart disease, diabetes, and cancer – all of which are widespread health problems in India – and are, on average, fitter and trimmer than meat-eaters are. In addition, rearing animals for meat, eggs, and dairy is a leading cause of water pollution and land degradation, and a United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of climate change.

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