Just in time for International Rabbit Day (25 September), Jacqueline Fernandez stars in a brand-new PETA India campaign that asks everyone to turn their backs on cruelty to rabbits by keeping angora out of their wardrobes. The visual was shot by ace photographer Sasha Jairam and donated to PETA India.
“No scarf or sweater is worth tormenting or killing a gentle rabbit,” says Fernandez. “This International Rabbit Day, my friends at PETA India and I are asking everyone to read labels carefully and to leave clothes on the rack if they say ‘angora’!”
A PETA Asia investigation into angora farms in China – the world’s largest exporter of angora – documented that workers ripped the hair from rabbits’ sensitive skin as the animals screamed in pain. After enduring this terrifying ordeal every three months for two to five years, the rabbits are hung upside down and their throats are slit. Rabbits who are sheared or whose fur is cut also suffer: their front and back legs are tightly tethered – a terrifying experience for any prey animal – and the sharp cutting tools inevitably wound them as they struggle desperately to escape. Top brands, including Gucci, Calvin Klein, and, most recently, Valentino, have banned angora.
Fernandez’s newest film, Bhoot Police, recently debuted on Disney+ Hotstar. She is part of a long list of celebrities – including Raveena Tandon, Sunny Leone, Milind Soman, Ileana D’Cruz, and Dia Mirza – who have teamed up with PETA India to promote animal-free fashion.
How You Can Help Rabbits
Please pledge to leave angora out of your wardrobe. It’s easy to check labels when you’re shopping and, if any say “angora”, leave the item on the rack.