After learning that IIFA 2009 (which will be held in Macau, China) has a ‘Go Green’ theme this year, PETA India wrote a letter to IIFA’s brand ambassador and a long time vegetarian Amitabh Bachchan. We asked BIG B to keep meat away from the event, since going vegetarian is the best thing people can do to lessen their carbon foot print.
According to A UN Report, raising animals for food generates more greenhouse-gas emissions than all the cars, trucks, ships and planes in the world combined. The scientific report goes on to point out that the meat industry is “one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global”.
Dr Rajendra Pachauri, chair of the UN Intergovernmental Panel on Climate Change, told The Observer, “I want to highlight the fact that among options for mitigating climate change, changing diets is something one should consider”. He added, “[I]f we’re honest, less meat is also good for the health, and would also at the same time reduce emissions of greenhouse gases”.