Dogs are NOT ‘Strays’— PETA India’s New Billboard Campaign Reminds Citizens It’s Their City Too, Following Recent Supreme Court Round-Up Order
Following the recent, highly contested Supreme Court order for community dogs to be rounded up from railway stations, universities and other places, PETA India has erected billboards in Ahmedabad, Bengaluru, Chandigarh, Chennai and Mumbai with an impassioned plea to protect these dogs and treat them with kindness — because, after all, they are born-and-raised Amdavadis, Bengalureans, Chandigarhians, Chennaiites, and Mumbaikars in India, too.
Community dogs are naturally intelligent and sensitive, and they are only trying to survive in the city, just as we are. They deserve kindness as much as our human neighbours do. PETA India urges the public to watch out for canine members of our society and to report any cruelty to them to PETA India, the police, or another animal protection NGO. PETA India also urges community members to put colourful bandanas around the necks of dogs they care for to protect them from being picked up.
Law Garden Circle, Ellisbridge, Ahmedabad, Gujarat, 380006
Garuda Mall, Magrath Road, Ashok Nagar, Bengaluru, Karnataka, 560025
Entry of Elante Mall, Phase I, Chandigarh, 160002
Anna Arch, NSK Nagar, Arumbakkam, Chennai, Tamil Nadu, 600106
Maharsi Karve Road, Chandan Wadi, Sonapur, Marine Lines, Mumbai, Maharashtra, 400002
India has an estimated 52.5 million dogs living on the streets, 8 million already languishing in overcrowded shelters awaiting good homes, and around 5 million stray cattle—largely victims of the dairy industry, which abandons male calves and “spent” cows once their milk production declines. PETA India advises that the only humane and practical ways to address these issues, grounded in science and reality, are the nationwide implementation of the Animal Birth Control Rules, 2023, and adopting a vegan (dairy-free vegetarian) lifestyle. PETA India also urges authorities to shut down pet shops and breeders who are not legally registered and whose business model encourages impulse buying and abandonment, and to encourage adoption from the city’s overcrowded animal shelters.
