‘Bloodied’ Woman ‘Served’ on a Plate Urges People to Go Vegan Ahead of Vegetarian Awareness Month

Ahead of World Vegetarian Day (1 October) and Vegetarian Awareness Month (October), a “bloodied” PETA India supporter lay apparently lifeless on a giant plate alongside vegetables and a giant knife and fork as a reminder to passersby that no one wants to be carved up and served as food.

PETA India is challenging people to think about what meat actually is. Eating flesh means eating the corpse of an animal who was tortured and didn’t want to die. The best way to spare animals a miserable life and a terrifying death is to choose healthy, tasty vegan meals. 

PETA India raises awareness of the extreme suffering endured by animals bred and killed for food, as depicted in its widely publicised video exposé “Glass Walls”. On factory farms, chickens are confined by the thousands to severely crowded sheds filled with ammonia fumes from accumulated waste and deprived of everything natural and important to them. These chickens, along with other animals, are crammed into slaughterhouse-bound vehicles, where many sustain broken bones, suffocate, or die in other ways. At the slaughterhouses, workers often use blunt blades to cut the throats of goats, sheep, and other animals, while fish are left to suffocate or are gutted alive on fishing boats. 

Each person who goes vegan spares nearly 200 animals per year from immense suffering and a terrifying death. In addition, raising animals for food is a leading cause of water pollution and water and land use, and a United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe. 

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