‘Billie Eilish Is Right’: PETA India Backs Up American Singer’s Vegan Appeal With Billboards Outside Colleges And Universities

After Billie Eilish ignited a heated debate by declaring in an interview that “eating meat is inherently wrong” and that people can’t love animals and eat meat at the same time, a new blitz of messages in support of the singer’s announcement courtesy of PETA India is going up around the country—starting with a sky-high appeal in Bengaluru, Delhi, Mumbai, and Pune outside colleges and universities.

Eilish’s comments caused an uproar among defensive meat-eaters, prompting her to double down on Instagram and share graphic footage with her more than 125 million followers showing calves being kicked and thrown into trucks, twitching pigs being dragged across the slaughterhouse floor and bashed in the head, and other horrors of the meat and dairy industries.

“[G]o watch a documentary or two and some footage of what is done to the animals u claim to love and what it does to the planet u pretend to love as well,” she wrote. “[I]f that footage was hard for u to watch I encourage u to pls take a look at urself.”

And many of her followers did—with people posting that Eilish opened their eyes, including, “Billie Eilish made me go vegan” and “Just saw Billie’s Instagram story. I am now a vegetarian.”

This billboard is located outside KIMS College, Banashankari 2nd Stage, Banashankari, Bangalore, Karnataka, 560085.

This billboard is located near Patel Chest Institute, Marinda College, North Campus, University of Delhi, 110007.

This billboard is located in near St. Xavier’s College, Azad Maidan, Fort, Mumbai, Maharashtra, 400001.

This billboard is located near Symbiosis College of Management Studies, New Airport Road, Sakore Nagar, Viman Nagar, Pune 411014.

Pigs are soothed by music, cows and buffaloes mourn when a loved one dies and when they’re separated from each other, and chickens enjoy taking dust baths, roosting in trees, and lying in the sun. Yet in the meat, egg, and dairy industries, animals are crammed by the thousands into filthy, windowless sheds; chickens’ throats are cut while they’re still conscious; piglets are castrated without painkillers; and cows in the dairy industry have their babies torn away from them shortly after birth.

Each person who goes vegan spares up to nearly 200 animals every year, dramatically shrinks their food-related carbon footprint, and slashes their risk of suffering from cancer, heart disease, strokes, diabetes, and obesity.

Saving animals, the environment, and our own health is as easy as leaving animals off our plates, and our free vegan starter kit can help anyone make the switch. Check it out below:

Be Like Billie Eilish, Try a Vegan Meal Today!