‘Billie Eilish Is Right’: PETA India Backs Up American Singer’s Vegan Appeal With Billboards Outside Colleges And Universities 

For Immediate Release:

04 June 2026

Contact: 

Sanskriti Bansore; [email protected]  

Varulika Dixit; [email protected]   

Bengaluru— After Billie Eilish ignited a heated debate by declaring in an interview that “eating meat is inherently wrong” and that people can’t love animals and eat meat at the same time, a new blitz of messages in support of the singer’s announcement courtesy of PETA India is going up around the country—starting with a sky-high appeal in Bengaluru, Pune, Delhi,  and Mumbai outside colleges and universities. 

PETA India’s billboard in Bengaluru is located outside KIMS College, Banashankari 2nd Stage, Banashankari, Bangalore, Karnataka, 560085. 

Eilish’s comments caused an uproar among defensive meat-eaters, prompting her to double down on Instagram and share graphic footage with her more than 125 million followers showing calves being kicked and thrown into trucks, twitching pigs being dragged across the slaughterhouse floor and bashed in the head, and other horrors of the meat and dairy industries.  

“[G]o watch a documentary or two and some footage of what is done to the animals u claim to love and what it does to the planet u pretend to love as well,” she wrote. “[I]f that footage was hard for u to watch I encourage u to pls take a look at urself.” And many of her followers did—with people posting that Eilish opened their eyes, including, “Billie Eilish made me go vegan” and “Just saw Billie’s Instagram story. I am now a vegetarian.” 

“If you claim to love animals but you’re still eating them, you’re lying to yourself, and Billie Eilish and PETA India aren’t afraid to say it,” says Suman Dalvi, Youth Outreach Coordinator, PETA India. “Helping animals, the environment, and our own health is as easy as leaving animals off our plates, and PETA India’s free vegan starter kit can help anyone make the switch.”  

PETA India points out that pigs are soothed by music, cows and buffaloes mourn when a loved one dies ad when they’re separated from each other, and chickens enjoy taking dust baths, roosting in trees, and lying in the sun. Yet in the meat, egg, and dairy industries, animals are crammed by the thousands into filthy, windowless sheds; chickens’ throats are cut while they’re still conscious; piglets are castrated without painkillers; and cows in the dairy industry have their babies torn away from them shortly after birth. 

Each person who goes vegan spares up to nearly 200 animals every year, dramatically shrinks their food-related carbon footprint, and slashes their risk of suffering from cancer, heart disease, strokes, diabetes, and obesity. 

PETA India – whose motto reads, in part, that “animals are not ours to eat or abuse in any other way” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on X , Facebook, or Instagram.   

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