Ahead of World Water Day, PETA India’s Billboards Urge Citizens to Go Vegan
For Immediate Release:
21 March 2026
Contact:
Varulika Dixit; [email protected]
Sanskriti Bansore; [email protected]
Mumbai – “Raising Animals for Meat, Eggs, and Milk Uses Up 1/3 of the World’s Fresh Water. Go Vegan.” This is the message – based on the findings presented in a paper published by the renowned journal Proceedings of the National Academy of Sciences of the United States of America – on a People for the Ethical Treatment of Animals India (PETA India) billboard that went up in Mumbai and other major cities recently, ahead of World Water Day.
The billboard is located at Tahir Kha Food Shop, Shop No, 12 Rain Building, near Bandra Station, Bandra West, Mumbai, Maharashtra 400050
“The meat, egg, and dairy industries are sucking our country dry,” says PETA India Senior Manager of Vegan and Corporate Projects, Dr Kiran Ahuja. “PETA India’s billboard makes the simple point that each one of us can help combat water waste by choosing Earth-friendly vegan meals.”
Between watering the crops that farmed animals eat, providing billions of animals with drinking water each year, and cleaning the filth from farms, trucks, and slaughterhouses, animal agriculture puts a serious strain on the world’s water supply. According to the Water Footprint Network, it takes just 322 litres of water to produce 1 kilogram of vegetables – but 1020 litres to produce 1 kilogram of cows’ milk, 3265 litres to produce 1 kilogram of eggs, and 15,415 litres to produce 1 kilogram of beef.
The meat, egg, and dairy industries also use one-third of the world’s cropland, which could be used to grow food for hungry humans but is instead dedicated to crops that feed animals deliberately bred and raised to be used and killed. By some estimates, animal agriculture is also responsible for more greenhouse gas emissions than the world’s transportation systems combined.
PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on X, Facebook, or Instagram.
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