Body-Painted Pair Resembling Planet Earth Will Call for Vegan Meals Ahead of World Environment Day
For Immediate Release:
03 June 2025
Contact:
Atharva Deshmukh; [email protected]
Hiraj Laljani; [email protected]
Raipur – Ahead of World Environment Day, People for the Ethical Treatment of Animals (PETA) India and Vegans of Chhattisgarh (VOC) supporters – a man and a woman painted blue and green to resemble the Earth, will take to the streets of Raipur to remind passers-by that raising animals for food is one of the biggest sources of pollution and the greenhouse gas emissions that contribute to the climate catastrophe. The duo, bearing signs that read, “Fight Climate Change with Diet Change. Please Go Vegan,” will encourage anyone eager to protect the environment to choose delicious vegan meals.
When: Wednesday, 4 June, 12 noon sharp
Where: Marine Drive (Telibandha Lake), Civil Lines, Raipur, Chhattisgarh 492001
“Raising animals for food is a leading cause of environmental degradation, as it requires massive amounts of land, energy, and water while emitting enormous quantities of greenhouse gases,” says PETA India Campaigns Coordinator Atharva Deshmukh. “PETA India urges the public to help the planet, animals and themselves by choosing vegan foods.”
Meat, egg, and dairy production is a leading cause of pollution, ocean dead zones, habitat destruction from land use, and species extinction. It uses one-third of the world’s freshwater resources and, by some estimates, creates more greenhouse gas emissions than all the world’s transportation systems combined. Researchers at the University of Oxford found that every person who goes vegan lowers their food-related carbon footprint by up to 73%, making it conceivably the single biggest way to reduce one’s negative impact on the planet.
Vegan eating also helps animals. As PETA India reveals in its video exposé “Glass Walls,” chickens used for eggs are confined to cages so small they cannot even spread a wing. Cows and buffaloes are crammed into vehicles in such large numbers that their bones often break before they’re dragged off to the slaughterhouse, and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive. Newborn male chicks in the egg industry are ground up, burned, or buried alive since they cannot lay eggs, along with other unwanted chicks, while male calves in the dairy industry are commonly abandoned, left to starve, or killed since they cannot produce milk.
Each vegan person spares the lives of up to nearly 200 animals per year. In addition, people who eat vegan food reduce their risk of developing heart disease, diabetes, and cancer. Raising animals for food is also a leading cause of water pollution and land use, and a United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe. PETA India offers a free vegan starter kit for those ready to switch.
PETA India – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on X, Facebook, or Instagram.
#
