‘End Speciesism,’ Say Chicken, Goat, and Cow on New PETA India Billboards 

For Immediate Release:

26 August 2023

Contact: 

Hiraj Laljani; [email protected]  

Sanskriti Bansore; [email protected] 

Lucknow – In honour of World Day for the End of Speciesism (26 August), PETA India is serving up some food for thought to people in Lucknow and other major cities, including Ahmedabad, Guwahati, and Pune, courtesy of new billboards that show a Chicken, Goat, and Cow urging the public to end speciesism. The national campaign denounces the belief that despite their extraordinary talents, abilities, and intelligence, all other animal species are inferior to our own and that it’s therefore acceptable to exploit them. 

The billboard in Lucknow is located on Vidhan Sabha Marg, near Husain Ganj Metro Station, Ghasyari Mandi, Aminabad.  

“From humans to hens, all animals are made of flesh and blood, feel pain and fear, desire freedom, love their offspring, have unique personalities, and value their lives,” says PETA India Campaigns Coordinator Atharva Deshmukh. “PETA India is encouraging people across the country to fight speciesism by valuing all animals for who they are as individuals, not for how they can be exploited.” 

Because of human prejudice, highly social primates are caged alone in laboratories; billions of chickens, goats, and others are hacked apart in slaughterhouses every year; cows and buffaloes are crammed onto severely crowded vehicles and taken to be killed and turned into shoes; and elephants are beaten in order to force them to perform in travelling circuses.  

PETA India – whose motto reads, in part, that “animals are not ours to abuse in any way” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on Twitter, Facebook, or Instagram. 

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