Tata Motors Nabs PETA India Award for Futuristic Vegan Interior Concept Car
For Immediate Release:
12 August 2022
Contact:
Hiraj Laljani; [email protected]
Pooja Gupta; [email protected]
Mumbai – A Cow-Friendly Future Award is on its way from People for the Ethical Treatment of Animals (PETA) India to Tata Motors for using modern vegan interiors in its AVINYA Concept car, a move that will set a precedent for other car companies as well as protect vulnerable animals and the environment.
The copy of the award is available upon request.
“The sale of every AVINYA Concept car will mean fewer cows will be sent to slaughter for backward, outdated preferences,” says PETA India Chief of Corporate Affairs Pooja Gupta. “PETA India looks forward to seeing companies follow Tata Motors’ lead and roll out cars with smooth, cutting-edge vegan interiors.”
According to the United Nations, animal agriculture – which includes animals killed for leather – is responsible for nearly a fifth of human-induced greenhouse gas emissions. To keep the skins of cows, buffaloes, and other animals used for leather from rotting, tanneries use a variety of caustic, toxic chemicals, which pollute waterways. One of the most widely used chemicals in the tanning process is chromium, which can cause cancer in workers exposed to it.
The leather industry also causes animal suffering on a massive scale. Cows and buffaloes used for leather in India are often crammed into vehicles in such large numbers that their bones break. Those who survive the gruelling journey to the slaughterhouse endure agonising deaths: their throats are cut in full view of other animals while they’re still conscious.
Some of the world’s biggest car brands – such as Volkswagen, Mercedes-Benz, and Tesla – now offer leather-free car interiors. Meanwhile, Volvo has announced that all its cars will be completely leather-free by 2030.
PETA India – whose motto reads, in part, that “animals are not ours to abuse in any way” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on Twitter, Facebook, or Instagram.
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