PETA AND MORAL FIBRE INVITE YOU TO ‘TAKE THE SHIRT OFF YOUR BACK AND PUT ON OURS’

For Immediate Release:
9 December 2004

Contact:
Anuradha Sawhney 98201 22602; AnuradhaS@petaindia.org

PETA AND MORAL FIBRE INVITE YOU TO ‘TAKE THE SHIRT OFF YOUR BACK AND PUT ON OURS’
Compassion Is the Fashion, Says PETA

Mumbai – PETA has tied up with Moral Fibre to launch a new line of T-shirts that will help to spread the message of compassion in a trendy and humourous way from Mumbai to Manhattan. Moral Fibre T-shirts are television for the body, a personalised broadcasting system that can deliver statements from the political to the profound. “What easier way can you find to spread the message of compassion than to wear it on your chest?” asks Ankur Patodia, Moral Fibre’s founder. “T-shirts are a medium that almost everyone can relate to.”
 
According to a survey conducted last year in London, kindness to animals was ranked higher than many other major causes by the general public. The animal rights movement is spreading across the world, with more people getting involved every day.

More and more Indian celebrities are joining PETA to help end animal abuse by sporting the cool new T-shirts with messages that support the cause. Look out for model Yana Gupta wearing a “Fish Are Friends Not Food” T-shirt, or filmmaker Karan Johar giving the thumbs up to “Paws for a Cause”. You might also find model Sheetal Malhar pouting in a “Treat Us Right” T-shirt, photographer Ashok Salian grinning at “Cheetah bhi PETA hai”, designer Hemant Trevedi asking “What’s your Chic Scene?” and heartthrob John Abraham agreeing that “PETA Rules”. Also look for VJ Ruby Bhatia standing up “Against Animal Testing”, choreographer Shiamak Davar exclaiming, “Stop Animal Abuse”, actor Rahul Khanna pointing out that for animals, “Toys Aren’t Us”, and siblings Pooja and Adam Bedi sporting the whole range of clothing.

These T-shirts will be available in all major chains across India. For more details please contact Info@petaindia.org.

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