For Immediate Release:
4 June 2013
Bollywood Beauty Dazzles in Gown of Vegetable Leaves in New PETA Ad
Mumbai – You may have seen her shoot to stardom in hits such as Phas Gaya Re Obama, but you’ve never seen her like this before. Wearing a spectacular gown made entirely of real vegetable leaves and posing next to the caption “Turn Over a New Leaf – Go Vegetarian”, Bollywood actor Neha Dhupia appears in a brand-new ad for People for the Ethical Treatment of Animals (PETA) India. The stunning ad – which was timed to debut in advance of World Environment Day, 5 June – was shot by ace photographer Vishesh Verma. Hair and make-up were done by Reema Sablok, and the gown was conceptualised and created by Little Shilpa.
“A vegetarian diet benefits you in so many ways, mentally, physically”, says Dhupia. “Going vegetarian … it’s the only remedy for a better life. It’s the only answer to all your questions about health. So go vegetarian – it’s a great thing.”
Raising animals for food is one of the largest sources of carbon dioxide and the single largest source of both methane and nitrous-oxide emissions – all of which have been linked to climate change. Senior United Nations Food and Agriculture Organization official Henning Steinfeld concluded that the meat industry is “one of the most significant contributors to today’s most serious environmental problems”, including water pollution and land degradation. Also, raising animals for food uses vast quantities of water, placing a serious strain on water supplies.
Meat and dairy products also cause human and animal suffering. The consumption of meat and other animal products has been conclusively linked to heart disease, strokes, diabetes, cancer and obesity. And the meat industry is responsible for the daily suffering and terrifying deaths of billions of animals each year.
Dhupia was recently seen in the Punjabi film Rangeelay. Her next release is Dharma Production’s Ungli. She is also currently the judge of the comedy show Nautanki – The Comedy Theatre.
For more information, please visit PETAIndia.com.