For Immediate Release:
27 April 2010
Dharmesh Solanki (0) 9821215661; Dharmesh[email protected]
Mumbai – Malaika Arora Khan‘s meteoric rise from MTV VJ to supermodel to Bollywood star is well known, but the sultry beauty might be flying higher now than ever before. That’s because Malaika – whose warm heart matches her mesmerising good looks – stars in a brand-new ad for her friends at People for the Ethical Treatment of Animals (PETA) India, an organisation that aims to keep wild birds flying high too. In the ad – which was shot by ace photographer Atul Kasbekar – Khan poses in a formfitting white macaw ensemble created by top designer Wendell Rodricks. The tagline reads, “Wild Birds Don’t Belong in the Circus. Boycott Animal Circuses”.
Why is Khan in a flap about birds used in circuses? Birds are captured in the wild and packed into small boxes for shipping. Many die in transit, usually from thirst, hunger, stress or broken wings or legs. Wild baby birds are caught in traps and nets, often resulting in injury or death.
Captive birds – and all other performing animals – lead miserable lives. Handlers force these intelligent animals to perform unnatural and often frightening tricks by withholding food from the animals or by threatening punishment. When captured and put into cages, macaws – the birds most commonly used in circuses – become depressed and withdrawn. Many birds are kept in filthy and unhealthy conditions, and their wings are clipped so that they cannot fly away. Macaws are confined to cages so small that they cannot stretch their wings or legs and medical care is rarely, if ever, provided.
“Robbing birds of flight, forcing them to live in tiny, filthy cages and tormenting them into performing silly tricks are acts of cruelty to animals”, says Khan. “I ask all my fans to boycott circuses which use animals.”
For more information and to view the ad, please visit indiastaging.staging.peta.local.