Body-Painted Pair to Resemble Planet Earth Will Call for Vegan Meals Ahead of National Pollution Prevention Day

For Immediate Release:
30 November 2015

Neerja Khede; [email protected]
Shambhavi Tiwari; [email protected]

 PETA Members to Draw Attention to Role of Meat, Dairy Products in Worldwide Crisis

Pune – Two People for the Ethical Treatment of Animals (PETA) India and Cats & Brats members – painted blue and green to resemble the Earth – are taking to the streets ahead of National Pollution Prevention Day to remind passers-by that raising animals for food is one of the biggest causes of pollution and the greenhouse-gas emissions that lead to climate change. The duo, bearing signs that read, “Save the Planet – Try Vegan”, will encourage anyone eager to protect the environment to choose delicious plant-based meals.

Where:       On the pavement in front of Marz-O-Rin, Bakthiar Plaza, 6, Mahatma Gandhi Road, Camp, Pune 411001

When:        Tuesday, 1 December, 12 pm sharp

“When it comes to pollution – whether it be on land or in the air or water – the meat and dairy industries are culpable”, says PETA India Chief Executive Officer Poorva Joshipura. “PETA is calling on anyone ready to do more for the environment to drop meat and dairy products now.”

As noted by PETA India, whose motto reads, in part, that “animals are not ours to eat”, the United Nations concluded that raising animals for food is “one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global” and that a global shift towards a vegan diet is necessary to combat the worst effects of climate change.

According to a report published by the Worldwatch Institute, an estimated 51 per cent of worldwide greenhouse-gas emissions are attributable to agriculture, specifically raising cattle, buffalo, sheep, goats, camels, pigs and poultry to be killed and used for food. According to the United Nations, the meat, egg and dairy industries account for a staggering 65 per cent of worldwide nitrous oxide emissions – nitrous oxide is about 300 times more potent as a climate-change gas than carbon dioxide is.

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