Direct Marketing Fundraising Coordinator

Position Objectives:

  • To coordinate the planning and execution of PETA India’s direct marketing, telemarketing, face-to-face, and other direct-response fundraising programmes in order to generate and maximise income from members and prospective members of the respective entities’ fundraising programmes
  • To ensure that all such programmes are cost-effective and completed on schedule

Term of Employment:


Reports to:


Primary Responsibilities and Duties:

  • Coordinate prospect mailings and assisting with the selection of external and internal lists from list brokers and in-house sources
  • Coordinate the logistics of data collection, printing, and reporting with external vendors
  • Liaise with external agencies to ensure that all mailings are printed and mailed on time and in a cost-effective manner
  • Oversee the acknowledgment process and related mailings to ensure that gifts are acknowledged on a timely basis
  • Prepare weekly and other regular analytical reports for the director of international response fundraising to evaluate the cost-effectiveness of all mailings and related fundraising activities
  • Assist the director of international fundraising with preparing annual direct-response budgets
  • In consultation and verified compliance with the objectives, standards, and requirements communicated by PETA India:
    • Coordinate re-solicitation mailings for all retention mailings, including the annual membership renewal series and special topical “house” appeals to donors of respective entities and assist with the development of creative elements as well as segmentation and testing strategies
    • Coordinate mailings to lapsed donors of respective entities and assist with developing creative elements, data selection, and strategy for the supported organisations’ annual ongoing lapsed-donor programmes
    • Assist with the creation and development of a monthly regular giving programme for PETA India
    • Assist with analysing the performance of the supported organisations’ direct-response campaigns and make recommendations for improvements and cost savings
    • Liaise with telemarketing and face-to-face consultants and vendors, the respective in-house online fundraising managers and teams, external database agencies and staffers of the PETA Foundation, and supported organisations to ensure that respective entities’ direct-response fundraising programmes maximise net income
  • Perform any additional duties assigned by the supervisor


  • Higher education degree in a related field
  • Ability to handle numerous projects simultaneously
  • Ability to work independently
  • Excellent mathematical and analytical abilities
  • Excellent written and verbal communication skills
  • Ability to work well under pressure and meet deadlines
  • Attention to detail
  • Commitment to the objectives of the organisation

How to Apply:
To apply for a position with People for the Ethical Treatment of Animals (PETA) India, please send your cover letter and CV here.