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Madhavan is PETA's Person of the Year

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For Immediate Release:
27 December 2012

Contact:
Sachin Bangera +91 9820122561; SachinB@petaindia.org
Bhuvaneshwari Gupta +22 40727382; GuptaB@petaindia.org

Longtime Vegetarian and Narrator of Compelling 'Glass Walls' Video Honoured for Outstanding Efforts to Stop Animal Suffering

Mumbai – Immensely popular actor R Madhavan is receiving a prestigious award, but this time, it isn't related to his prolific and enduring film career. That's because Madhavan – who actively promotes vegetarianism as the best way to help stop animal suffering, cut down on pollution, fight climate change and improve your health – has been named Person of the Year by People for the Ethical Treatment of Animals (PETA) India. Madhavan is a longtime friend of PETA and has often volunteered his time to defend the rights of animals.

The star of such blockbusters as Rang De Basanti, Guru and 3 Idiots bolstered PETA's Kentucky Fried Cruelty campaign by sending a letter to the CEO of KFC's parent company, Yum! Brands, urging him to adopt PETA's recommendations to stop the worst abuses of chickens who are killed for KFC – including scalding birds to death. Also, his son recently donated the money that he received for his seventh birthday to further PETA's work. One of Madhavan's most significant contributions to PETA was his offer to narrate "Glass Walls", a hard-hitting video exposé of the meat industry, which was named for fellow vegetarian Paul McCartney's thought-provoking observation if "slaughterhouses had glass walls, everyone would be vegetarian". "Glass Walls" can be viewed here, and the broadcast-quality version can be downloaded here.

"When you see what goes on inside slaughterhouses, I think you'll lose your appetite for animal flesh, too", says Madhavan in the video. "Animals feel pain, just as people do. They value their lives, just as we value ours." He concludes by saying, "I hope you'll also make the compassionate choice and go vegetarian".

Workers in slaughterhouses often hack at the throats of goats, sheep and other animals with dull blades. Chickens on factory farms are confined by the thousands to dark sheds that reek of ammonia from the accumulated waste, and those used for egg production are kept in battery cages so small that they cannot even spread a wing. Newborn calves in the dairy industry are traumatically torn away from their mothers. Fish are often crushed and mutilated while still alive. And meat and dairy products have been conclusively linked to heart disease, cancer, diabetes and obesity.

For more information, please visit PETAIndia.com.

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