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Amrita Rao Launches New Vegan-Friendly PETA Initiative For Restaurants

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For Immediate Release:
12 November 2012

Contact:
Benazir Suraiya +91 9004547382; BenazirS@petaindia.org
Bhuvaneshwari Gupta +91 9930681880; Guptab@petaindia.org

Bandra's Trendy Eatery The Bagel Shop Debuts Brand-New Vegan Menu and 'Vegan-Friendly' PETA Insignia

Mumbai – Visitors to Bandra West's popular eatery The Bagel Shop got a glamorous surprise today when vegetarian film star Amrita Rao was on hand to greet the crowd and introduce them to the café's new vegan menu, which is being proudly promoted with PETA's new "vegan-friendly" insignia and logo in The Bagel Shop's windows and on tabletops. To cater to the increasing number of people interested in going vegan or eating more healthy vegan foods, today's event was the first step in PETA's initiative to get restaurants to go "vegan-friendly". PETA now aims to encourage more restaurants to expand and label their vegan options, to promote vegan foods and to identify themselves as "vegan-friendly" establishments through window stickers, restaurant websites and other means.

The Bagel Shop's vegan offerings include authentic baked and grilled bagels served with delicious toppings such as spicy jalapeño peanut butter, grilled vegetables and hummus, bananas and jam, baked beans and more. Not in the mood for a bagel? Other offerings include penne pasta with a fiery arrabbiata sauce, vegetables and tofu, tomato soup, fresh fruit with muesli and vegan carrot cake. Beverages include soy lattes and cappuccinos, fresh juice and a whole line-up of delicious soy shakes.

The cosy café, located on Pali Mala Road in Bandra West, is a popular place to hang out with friends, linger over a book and a cup of coffee or grab a healthy snack after a late night out.

Why is there a growing demand for vegan restaurant options? Vegans are, on average, fitter and trimmer than meat-eaters are, and the consumption of meat and other animal-derived products has been conclusively linked to heart disease, diabetes and cancer. Going vegan is also the kindest gift that you can give Mother Earth: a United Nations report concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change. And, of course, meat is murder on animals: every vegetarian saves the lives of many animals each year.

Rao joins a growing list of celebrities – including Lara Dutta, Pamela Anderson, Shahid Kapoor, Paul McCartney, R Madhavan and Anil Kumble – who have teamed up with PETA to promote a healthy and compassionate vegetarian diet.

For more information, please visit PETAIndia.com.

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