SpiceJet Pledges Not to Promote Jallikattu in In-Flight Magazine

SpiceJet Pledges Not to Promote Jallikattu in In-Flight Magazine

For Immediate Release:
30 December 2010

Dr Manilal Valliyate +91 98209 47382; [email protected]
Anu Chowdhary +91 98202 54334; [email protected]

Chennai – SpiceJet has notified People for the Ethical Treatment of Animals (PETA) India that it will no longer promote jallikattu in its in-flight magazine, Spice Route, and will work closely with PETA to promote animal-friendly messages instead. The decision follows discussions between the airline and the animal rights organisation after Spice Route published an article about the cruel “sport” of jallikattu (bull-taming) in a recent issue. The magazine has since published an article by PETA encouraging the adoption of homeless dogs from animal shelters.

“Nothing mars the sort of enjoyable getaway that SpiceJet offers more than inflicting suffering on other living beings in the name of ‘entertainment'”, says PETA India’s director of veterinary affairs, Dr Manilal Valliyate. “We are grateful to Spice Route for listening to the concerns of the many compassionate people who have spoken out against this criminal and barbaric spectacle.”

In the Madurai, Tiruchirapalli and Tanjore districts of Tamil Nadu province, local farmers chase and frighten bulls in jallikattu events. Painful methods are used to restrain and handle the animals, including rubbing chillies into their eyes, ears and mouth, forcing them to drink liquor and pinching their testicles in order to send them into a frenzy. Prizes, such as money or jewellery, are attached to the terrified bulls’ horns, and men roughly grab and hold onto the horns while trying to snatch the prizes.

For years, PETA has campaigned against jallikattu and other events in which animals are abused in the name of entertainment. The group has asked its supporters to contact the Chief Minister of Tamil Nadu to ask that jallikattu be banned. PETA encourages travellers to avoid any events that involve harassing or tormenting animals.

For more information about PETA, please visit PETAIndia.com.