Sonu Sood Strips Down For New Pro-Vegetarian PETA Ad

Actor Asks Fans to Kick the Meat Habit for the Good of the Earth

For Immediate Release: 

11 May 2011


Sachin Bangera (0) 98201 22561; [email protected]

Benazir Suraiya (022) 4072 7382; [email protected] 

Mumbai – Wearing nothing but a pair of low-slung jeans, hot film star Sonu Sood appears in a sexy new pro-vegetarian ad for People for the Ethical Treatment of Animals (PETA) India. In the ad, Sood shows off his chiselled physique next to the words, “Strong Body. Tender Heart. Go Vegetarian”.

“I really thank PETA for making me a part of their family”, says Sood in an exclusive interview with PETA India. “I think we should bring that kind of awareness to everyone that we have to do something for animals – become vegetarians and do good to this Earth.” A broadcast quality link to a video featuring Sonu Sood’s interview can be found at

Sood is a celebrated film actor, having received multiple awards and nominations for his roles in Jodhaa Akbar, Dabangg and Arundhati.

A vegetarian diet can help everyone attain a body like Sood’s – vegetarians are, on average, fitter and trimmer than meat-eaters are. In addition, the consumption of meat and other animal-derived products has been conclusively linked to heart disease, diabetes and cancer.

Going vegetarian is also the kindest gift that you can give Mother Earth: a recent United Nations report concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change. And, of course, meat is murder on animals: every vegetarian saves the lives of approximately 100 animals each year.

Sood joins a growing list of celebrities – including Lara Dutta, Pamela Anderson, Shahid Kapoor, Sir Paul McCartney, R Madhavan and Anil Kumble – who have teamed up with PETA to promote a healthy and compassionate vegetarian diet.

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