Sanjana Jon Teams Up With PETA to Promote Adopting Desi Dogs

For Immediate Release:

16 December 2011



Benazir Suraiya +91 90045 47382; [email protected]

Sachin Bangera +91 98201 22561; [email protected]


Leather-Free Designer Shows That Compassion Is the Fashion During Hyderabad International Fashion Week

Hyderabad – Top leather-free designer and renowned human rights activist Sanjana Jon kicked off Hyderabad International Fashion Week with a star-studded fashion show aimed at helping People for the Ethical Treatment of Animals (PETA) India encourage those who have the time, love and resources to adopt a homeless Indian (desi) dog brimming with personality, rather than buying a dog “off the rack” at a pet shop or breeder. At Thursday night’s All-Star Fashion Show, a bevy of male models walked the runway wearing PETA’s “I Desi Dogs: Don’t Shop, Adopt” T-shirt. Other attendees included singer Vijay Yesudas, Chaitanya Krishna, Soumya, Narain actor and showstopper Bindu Madhavi. Following the show, Sanjana Jon, athlete Ashwini Ponnappa and others wore PETA’s “I Desi Dogs: Don’t Shop, Adopt” t-shirt at a press conference.

“Our desi dogs have so much love to give”, says Sanjana. “If you have the time, energy and resources – and you’re ready to make a lifelong commitment – I hope you will open your home and your heart to a homeless dog in need.”

In India, approximately 25 million homeless dogs struggle to survive on the streets, where many of them go hungry, are abused by cruel people or are hit by vehicles. Countless others wait in animal shelters for a new home that never comes. Every time a dog or cat has a litter, it means fewer homes for the dogs and cats who are languishing in animal shelters or roaming the streets. That’s why PETA encourages prospective cat and dog guardians always to adopt homeless animals from animal shelters or the streets – and never buy them from breeders or pet stores. Animal guardians can also help by always having their dogs and cats sterilised.

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