Pune Fashion Week Supports PETA by Promoting Vegan Fashion

For Immediate Release:
23 September 2016

Benazir Suraiya +91 90 0454 7382, [email protected]
Shambhavi Tiwari +91 91 6790 7382; [email protected]

Group Is Raising Awareness of Ethical Clothing and Accessories During the Event

Pune – This year, Pune Fashion Week, which runs today through 25 September, is supporting People for the Ethical Treatment of Animals (PETA) India – whose motto reads, in part, that “animals are not ours to wear” – by promoting vegan (animal-free) fashion.

Throughout the event, PETA will display luxurious synthetic leather and other vegan fashion items at its “ExtraVEGANza” stall. The group’s “cow” mascot will also pose for photos holding a “No Leather” placard and distribute badges to attendees that read, “Go Fake for Animals’ Sake”. And PETA fashion expert Benazir Suraiya will give a talk to fashion students about vegan fashion.

 “Being lovers of animals, we knew that the Pune Fashion Week would be the perfect platform to celebrate vegan leather, mock crock, faux wool and other vegan materials available to designers today”, says Pune Fashion Week Chair Badal Saboo. “PETA has been invited to show that people can have a look that kills without killing animals.”

Cows, buffaloes, and other animals used for leather in India are often crammed onto vehicles so tightly that their bones break. If they survive this ordeal, their throats are cut, typically in full view of other animals, and many are dismembered and skinned while they’re still conscious. Exotic skins come from animals such as snakes, lizards, and crocodiles. Snakes are often captured from their homes and then nailed to a tree, skinned alive, and tossed in a pile – where they can suffer for days before succumbing to shock or dehydration. Lizards are usually clubbed on the head, or their spines are severed with chisels as soon as they reach “marketable” size. And various investigations have revealed that workers on wool farms throw, beat, stamp on, kick, mutilate, and kill sheep during the shearing process.

For more information, please visit PETAIndia.com.