Pooja Misrra’s Colorful New PETA Ad: Birds Should Be Free!

Anchor and Former Bigg Boss Inmate Wants Fans to Know That Cages Are Not for the Birds


For Immediate Release:

5 April 2012


Benazir Suraiya (0) 9004547382; [email protected]

Sachin Bangera (0) 9820122561; [email protected]


Mumbai – You’ve seen her playing music videos, anchoring and even getting into a row or two as a house inmate on the TV reality show Bigg Boss, but you’ve never seen her as she appeared earlier today at a photo shoot for People for the Ethical Treatment of Animals (PETA) India. Dressed to resemble a bird, perched atop a bird cage and holding a placard that reads, “Think Birds Belong in Cages? Spare Me!” model and dancing diva Pooja Misrra appears in a brand-new PETA India ad. Pooja’s point? That birds were born to be free and that locking them in cages and denying them their freedom and the opportunity to fly are cruel. The compelling ad was shot by leading photographer Himanshu Seth at Mehboob Studio in Bandra. Pooja’s stunning outfit was designed by Archana Kochhar.

“Birds are living, feeling, breathing animals, not house decorations”, says Pooja, who also did a turn in the reality show Big Switch and was featured in a Bollywood film. “No one who claims to love animals should ever even think about doing business with the hideously cruel bird industry.”

In the wild, birds engage in social activities such as taking sand baths, playing hide-and-seek, dancing, building nests with their mates and nurturing their young. But when they’re caged, these same vibrant animals become depressed and withdrawn. They often over-preen themselves to the point of mutilation. Some people force birds to endure painful wing-clipping so that the animals cannot fly away, yet flying is as natural and important to birds as walking is to humans. When birds are captured and packed into small boxes for shipping, many die in transit, usually from broken wings and legs, thirst, hunger and stress.

Keeping birds in cages is also often illegal. The Indian Wildlife (Protection) Act, 1972, and the amendment added to it in 1991 ban the capture and trade of all 1,200 varieties of indigenous birds in India. In spite of this, 300 species of birds are openly sold in markets, including munias, mynas, parrots, owls, hawks, peacocks, parakeets and other species.

For more information, please visit PETAIndia.com.