PETA’s ‘Lettuce Lady’ to Ask Indore Residents to Go Vegan for World Environment Day

For Immediate Release:
1 June 2016

Neerja Khede +91 9820787382; [email protected]
Shambhavi Tiwari +91 9167907382; [email protected]

Group Warns of Environmental Devastation Caused by Meat and Dairy Industries

Indore – Wearing a dress made entirely of fresh lettuce leaves and holding a sign that reads, “Eat Green, Go Vegan”, a lovely “Lettuce Lady” from People for the Ethical Treatment of Animals (PETA) India will ask Indore residents to do the planet and themselves a big favour: give up meat and dairy foods and switch to a healthy animal- and Earth-friendly vegan lifestyle. The action comes just in advance of World Environment Day.

When: Thursday, 2 June, 11 am sharp
Where: On the public pavement near Shoppers Stop, BPK Star Building, opposite Lig Gurudwara, AB Road, near Shaniwar Darpan, Indore, Madhya Pradesh 452 001

“It is impossible to do our all to save the environment without going vegan”, says PETA India’s Neerja Khede. “Just by changing what they eat, concerned people can help protect the Earth, their own health and countless animals.”

PETA India – whose motto reads, in part, that “animals are not ours to eat” – notes that the United Nations concluded that raising animals for food is “one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global” and that a global shift towards a vegan lifestyle is necessary to combat the worst effects of climate change.

According to a report published by the Worldwatch Institute, an estimated 51 per cent of worldwide greenhouse-gas emissions are attributable to agriculture, specifically raising cattle, buffalo, sheep, goats, camels, pigs and poultry to be killed and used for food. According to the United Nations, the meat, egg and dairy industries account for a staggering 65 per cent of worldwide emissions of nitrous oxide – which is about 300 times more potent as a climate-change gas than carbon dioxide.

Meat and dairy foods also cause human and animal suffering. The consumption of meat and other animal-derived products has been conclusively linked to suffering from heart disease, strokes, diabetes, cancer and obesity. And the meat industry is responsible for the daily suffering and terrifying deaths of billions of animals each year.

For more information, please visit