PETA’s ‘Cow’ to Raksha Bandhan Celebrants: ‘Protect Me – Go Leather-Free’

For Immediate Release:
27 August 2015

Bhuvaneshwari Gupta +91 9167937382; [email protected]
Benazir Suraiya +91 9004547382; [email protected]

Group Will Ask Members of the Public to Wear a Rakhi and Pledge to Respect Animals

Pune– Holding a giant rakhi that reads, “Protect Me – Go Leather-Free”, and wearing a “cow” costume, a member of People for the Ethical Treatment of Animals (PETA) India will urge members of the public to protect cows by not wearing their skins in advance of Raksha Bandhan in Pune on Friday. The “cow” will also distribute rakhis bearing this same message to passers-by. PETA wants to raise awareness of the cruelty that cows, buffalo, goats and other animals endure before their skin is made into shoes, bags and other accessories.

When:   Friday, 28 August, 12 pm sharp

Where: On the Pavement Adjacent to Fergusson College, Opposite Times of India Office, FC Road, Pune.

“Pledging to protect loved ones is truly noble, and we’d like for the public to extend the same compassion to all others, including animals”, says PETA India’s Bhuvaneshwari Gupta. “Cows and other animals used for leather endure criminal abuse, and their only hope of avoiding this living hell is if we all take a stand against cruelty and go leather-free.”

Cows, buffalo and other animals used for leather in India are often crammed onto vehicles in such high numbers that their bones break. Those who survive this ordeal have their throats cut in full view of other animals at the abattoir, and many of them are dismembered and skinned while they are still conscious. Leather is also murder on human health and the environment. Runoff from leather tanneries poisons rivers and streams, harming all life within, and it has also been linked to cancer, respiratory infections and other illnesses in humans.

PETA notes that synthetic leather and other animal-friendly options are available at nearly every major shoe and clothing shop in India.

For more information, please visit