PETA’s ‘Cow’ To Raksha Bandhan Celebrants: ‘Protect Me – Go Leather-Free’

For Immediate Release:
19 August 2013

Benazir Suraiya +91 9004547382; [email protected]
Grishma Myatra +91 919820787382; [email protected]

Group Will Ask Members of the Public to Wear a Rakhi Pledging Respect for Animals

Bhopal – Holding a giant rakhi that reads, “Protect Me – Go Leather-Free”, and wearing a cow costume, a member of People for the Ethical Treatment of Animals (PETA) India will urge members of the public to protect cows by not wearing their skins, in advance of Raksha Bandhan in Bhopal on Tuesday. The “cow” will also distribute to passers-by rakhis bearing the same message as the giant rakhi. PETA wants to raise awareness of the cruelty that cows, buffaloes, goats and other animals endure before their skin is made into shoes, bags and other accessories.

When: Tuesday, 20 August, 12 noon sharp
Where: Outside the main gate of DB City Mall, Arera Hills, MP Nagar, Bhopal 462 011

“Pledging to protect loved ones is truly noble, and we’d like for the public to extend the same compassion to all others, including animals”, says PETA India’s Grishma Myatra. “Cows and other animals used for leather endure criminal abuse, and their only hope of avoiding this living hell is if we all take a stand against cruelty and go leather-free.”

Cows, buffaloes and other animals used for leather in India are often crammed onto vehicles in such high numbers that their bones break. Those who survive this ordeal have their throats cut in full view of other animals, and many of them are dismembered and skinned while they are still conscious. Leather is also murder on human health and the environment. Runoff from leather tanneries poisons rivers and streams, harming all life within. It has also been linked to cancer, respiratory infections and other illnesses in humans.

PETA notes that synthetic leather and other animal-friendly options are available at nearly every major shoe and clothing shop in India.

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