PETA to Mumbaikars: ‘How About Eating Green For St. Patrick’s Day? Going Vegan’s the Ticket!’

Painted Green, PETA Reps Point Out That Climate Change, Filthy Water, Resource Depletion and Land Erosion All Linked to Meat and Dairy Consumption

Mumbai – Green is the official colour of St. Patrick’s Day, but it’s also People for the Ethical Treatment of Animals (PETA) India’s favourite colour 365 days a year. That’s because “eating green” means eating healthy, humane and eco-friendly plant-based foods. So on Wednesday, the day before St. Patrick’s Day, two PETA members – wearing green bodypaint and holding signs that read, “Eat Green! Go Vegan!” – will gather at Horniman Circle:
When:              Wednesday, 16 March, 12 noon sharp
Where:             Horniman Circle, outside the front gate, Mumbai

“Even the ‘luck of the Irish’ can’t save the Earth from the devastating effects of people’s meat and milk habits”, says PETA India Chief Functionary Poorva Joshipura. “Whether it’s climate change, the overuse of land resources, massive water and air pollution or soil erosion, eating animals is wreaking havoc on the Earth.”

The following is a sample of what scientists say about an animal-based diet’s threat to the environment:

• A United Nations report concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change.
• University of Chicago researchers concluded that switching from a standard meat-based diet to a vegan diet is more effective in the fight against climate change than switching from a standard car to a hybrid.
• A 2008 German study concluded that a meat-eater’s diet is responsible for more than seven times as much greenhouse-gas emissions as a vegan’s diet is.
• According to Environmental Defense, if everyone substituted vegetarian food for one meal of chicken per week, the carbon dioxide savings would be the same as taking more than half a million cars off roads.

Many leading environmental organisations – including the Worldwatch Institute, the Sierra Club, the Union of Concerned Scientists and Al Gore’s Live Earth –recognise that raising animals for food damages the environment more than just about any other human activity.

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