PETA, FDCI And Bollywood Team Up For ‘Fashion For Freedom – Boycott Zoo’s Campaign

Gulshan Grover, Mahima Chaudhary and Monica Dogra Among Those to Announce New Initiative at Upcoming Wills Lifestyle India Fashion Week


For Immediate Release:

14 February 2012


Sachin Bangera + 91 9820122561; [email protected]

Benazir Suraiya +91 9004547382; [email protected]

Delhi – Stardust Award-winner Gulshan Grover, Bollywood beauty Mahima Chaudhary and Dhobi Ghat star Monica Dogra will join Fashion Design Council of India (FDCI) President Sunil Sethi and People for the Ethical Treatment of Animals (PETA) India chief functionary Poorva Joshipura to announce a new partnership between FDCI and PETA India during Wills Lifestyle India Fashion Week (15 to 19 February). The partnership’s theme is “Fashion for Freedom – Boycott Zoos” and will be announced with the help of two models in a cage wearing body-hugging costumes to resemble big cats. PETA, FDCI, Grover, Chaudhary and Dogra want people to know that animals belong in nature, not locked up in cages in zoos. The campaign will extend to FDCI’s next fashion week in September. Grover and Dogra will wear animal-print designs made by Rajee Sabharwal. Mahima Chaudhary will be wearing a sari by Satya Paul. 


Date:          15 February 2012

Time:               4:20 pm

Location:      Hall no. 18, Gate no. 8, Pragati Maidan, New Delhi

“Fashion is about beauty and freedom of expression. Animals who are jailed in zoos are denied everything that is natural and important to them – including the ability to fly, swim, select partners and socialise – simply because they are beautiful”, says Sethi. “Fashion is also about making a point, so we’re teaming up with PETA to say that if you respect animals, let them live their lives in freedom as they were meant to.”

Hundreds of thousands of animals languish in zoos around the world. They express their frustration and loneliness through obsessive, repetitive and even self-destructive behaviour, such as pacing, head-bobbing and self-mutilation. Elephants in the wild live in close-knit families, and female offspring often stay with their mothers for life. But zoos routinely split up families and destroy the social structure that defines these animals. Visitors to zoos receive no education about animals’ true natures in the wild. PETA’s investigations of zoos across India reveal horrific conditions, including deficiencies in food, drinking water, housing, veterinary care and environmental enrichment.

“Wildlife belongs in the wild”, says PETA India Chief Functionary Poorva Joshipura. “In zoos, majestic animals are driven insane from the frustration of captivity. People do not want their freedom to be taken away and neither do animals.”

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