PETA Displays Billboard in Hyderabad Depicting a Baby Smoking to Warn Parents that Meat Also Causes Cancer

For Immediate Release:
3 February 2015

Bhuvaneshwari Gupta +91 9167937382; [email protected]
Sachin Bangera +91 9820122561; [email protected]

 As Lifestyle-Related Cancer Increases in City, Ad That Was Previously Rejected in Bangalore – Showing a Baby Puffing On a Cigar – Debuts Just in Time for World Cancer Day

Hyderabad – People for the Ethical Treatment of Animals (PETA) has erected a billboard showing a baby smoking a cigar next to the caption “You Wouldn’t Let Your Child Smoke” and going on to read, “Like Smoking, Eating Meat Increases the Risk of Heart Disease and Cancer. Go Vegan”, outside the Nike showroom, Road No 1, Banjara Hills. Lifestyle-related cancer is reportedly on the rise in Hyderabad, so the city was a natural fit for PETA’s new life-saving campaign, which urges people to throw out meat and dairy products just in time for World Cancer Day, 4 February. According to an article in the British Medical Journal, India has some of the highest cancer rates in the world. The same ad was rejected in Bangalore after billboard companies found it controversial.

“We all know how important it is to set a good example for our kids, and that means choosing habits – such as eating vegan meals – that will steer them towards a healthier life”, says PETA India nutritionist Bhuvaneshwari Gupta, who is also a parent. “We want the billboard to remind people that, just as we should put down the cigarettes, we should also put down meat and pick up healthy, fibre-rich plant-based foods instead. People should ban meat and milk products from their diet because they are extremely injurious to one’s health.”

Like smoking, eating meat has been directly linked to increased rates of cancer, heart disease and strokes. It’s also bad for the environment: raising animals for food produces huge amounts of greenhouse gases and pollutes the water. And animals killed for food suffer terribly, as seen in PETA India’s disturbing and highly publicised video exposé “Glass Walls”. Animals are crammed into vehicles in such large numbers that many are severely injured or even die en route to the slaughterhouse. The animals are hit and dragged and are often denied food, water and veterinary treatment. At the slaughterhouse, they are killed in view of one another and are often dismembered and skinned while they are still conscious.

A copy of the ad is available upon request. For more information, please visit