PETA Asks KamaSutra Condom Manufacturer to Apply Message to Wrappers Urging People to Sterilise Their Dogs and Cats

For Immediate Release
5 August 2010

Madhuri Deshmukh (0) 9823419288; [email protected]
Benazir Suraiya (0) 8007593682; [email protected]

Today, People for the Ethical Treatment of Animals (PETA) India sent a letter to the head of JK Ansell Ltd, maker of KamaSutra condoms, requesting assistance in controlling the dog and cat overpopulation crisis. Dogs and cats can’t use condoms, but with JK Ansell’s help, condom wrappers can encourage users of the prophylactics to spay or neuter (sterilise) their animal companions.

There are more cats and dogs than there are good homes for them, and many animals end up struggling to survive on the streets – where they are vulnerable to hunger, thirst, parasites, cars and cruel people – or are abandoned at animal shelters. Sterilising one female cat can prevent 420,000 births in seven years, and sterilising one female dog can prevent 67,000 births in six years.

“Our proposal is a win-win solution: KamaSutra will gain attention for bringing a compassionate message to consumers, and there will be fewer homeless dogs and cats dying on the streets or languishing in animal shelters”, says PETA India’s chief functionary, Poorva Joshipura.

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PETA’s letter to the head of JK Ansell Ltd follows.

5 August 2010

Mr. Ranju Kumar Mohan
Director Sales & Marketing
KamaSutra Condoms
JK Ansell Ltd
JK Gram, Pokhran Road No 1
Thane (W) 400606
Dear Mr. Mohan,

If cats and dogs could wear condoms, millions of animals would be spared from suffering and death. But since they can’t, it’s up to us to take responsibility for sterilising our animal companions.

As the manufacturer and marketer of India’s well known KamaSutra condoms, won’t you help us raise awareness of this important issue? We at People for the Ethical Treatment of Animals (PETA) India have designed an eye-catching condom wrapper (attached) promoting the “ABCs” of fighting animal overpopulation (animal birth control), and we hope that you will consider featuring our new wrapper design on one side of your product packaging, at least for a limited time.

Because there are too many homeless dogs and cats and not enough good homes for them, all across India, millions of stray and abandoned dogs and cats struggle to survive on the streets or are languishing by the thousands in animal shelters while profit-driven breeders and pet stores continue to breed animals irresponsibly for profit. Many animals living on the street starve, are injured or killed in fights, are hit by vehicles or are abused by cruel people. Sterilising dogs and cats prevents thousands of animals from being born only to end up on the streets or in animal shelters. In fact, sterilising one female dog can prevent 67,000 births in six years, and sterilising one female cat can prevent 420,000 births in seven years.

PETA India’s condom wrapper design will help remind the public that condoms don’t work for dogs and cats and that the only way to get a handle on the animal overpopulation crisis is to always have animal companions sterilised.

We are excited to hear what you think of this idea and hope that you will choose to participate in this lifesaving campaign. I would be happy to discuss this with you further. I can be reached at [email protected] or on +91 9823419288. Thank you for your time and your compassion for animals.

Madhuri Deshmukh
Campaign Coordinator
PETA India