Nagpur: PETA and PFA Supporters to Dress as ‘Lord Krishna’ and ‘Cow’ in Dairy-Free Dahi Handi Celebration

For Immediate Release:
3 September 2015

Nikunj Sharma +91 9910397382; [email protected]
Sachin Bangera +91 9820122561; [email protected]

PETA Will Call On Public to Have a Cow-Friendly, Vegan Janmashtami

Nagpur – People for the Ethical Treatment of Animals (PETA) India and People for Animals (PFA) supporters will be in Nagpur to take part in a vegan Dahi Handi celebration ahead of Janmashtami to encourage Krishna devotees to be kind to cows by leaving dairy foods out of their celebrations, too. As part of the PETA and PFA celebration, a “cow” holding a placard reading, “Save Krishna’s Cows: Go Dairy-Free”, will stand next to a human pyramid, which a PETA supporter dressed as Lord Krishna will climb to bring down a vegan Dahi Handi.

When:             Friday, 4 September, 12 pm sharp

Where:           In front of the Gandhi statue, Variety Square, Sitabuldi, Nagpur

“Caring people can celebrate Lord Krishna’s love for cows by refusing to support the dairy industry’s cruelty”, says PETA India Chief Executive Officer Poorva Joshipura. “It’s vital for people who love cows and other animals to understand that the dairy industry supports the beef and veal industry.”

India is the world’s largest milk producer. To meet the production demand, small family farms are being replaced with cruel factory farms. As documented by PETA – whose motto reads, in part, that “animals are not ours to eat” – cows and buffalo on dairy factory farms spend most of their days confined to tiny stalls. Many farmers inject them with the drug oxytocin, believing that it will boost milk production. Animals injected with oxytocin often suffer from severe stomach cramps that are similar to labour pains. Calves on dairy factory farms are either abandoned or sent to slaughter so that the milk meant for them can be sold to humans. And because there are no cattle bred specifically for beef or veal (meat from baby cattle) in India, the dairy industry is a major supplier of cattle to the beef industry, making India the world’s number one beef exporter. India exported 2.4 million tonnes of beef and veal in financial year 2015.

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