‘Jesus People for Animals’ is PETA USA’s New (Christian) Mission, Launched in Time for Lent

For Immediate Release:
20 February 2015

Bhuvaneshwari Gupta +91 9167937382; [email protected]
Sachin Bangera +91 9820122561; [email protected]

Programme Will Redefine ‘Dominion Over Animals’ and Help Christians Convert to Vegan Food and Clothing, Churches Advocate for Animals and More

Goa – People for the Ethical Treatment of Animals (PETA) US – an affiliate of PETA India – have just launched Jesus People for Animals, a programme to help the world’s 1 billion Christians explore how their belief in God can (and should) guide the everyday choices they make that affect animals, including which vegan dishes will go over well at the church picnic. News of the new initiative is being released in India in time for Lent, which began on 18 February and ends on 2 April.

Many Christians agree with the motto shared by PETA US and PETA India (that “animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any other way”) because they believe that animals aren’t ours – they’re God’s. PETA US’ new programme expands on this belief on its website (JesusPeopleForAnimals.com) and social-media presence(Facebook.com/JesusPeopleForAnimals and Twitter.com/jesusforanimals), where kind Christians can connect with one another and find a variety of educational resources, including scripture that supports the overarching message of compassion and service to animals; answers to common Christian questions about animal rights (such as the clarification that “dominion” over animals means merciful stewardship of animals); tips for getting active for animals at home, at church and around town and dozens of delicious, healthy recipes.

“Christians are guided by the Bible’s message of kindness, compassion, justice and mercy, and PETA US’ new programme is a resource to help guide Christians in practising what is preached when it comes to protecting animals”, says PETA founder Ingrid Newkirk. “The Church fought for the abolition of slavery, women’s suffrage, the rights of children and more, and PETA India and PETA US hope to enable Christians to look back one day and feel proud to have been leaders in animal protection, too.”

Jesus People for Animals also plans to send churches educational materials that incorporate animal care and work with them to adopt animal-friendly programmes and policies.

For more information, please visit JesusPeopleForAnimals.com.