Indian Ocean Chained To Expose Circus Cruelty To Animals In New PETA Ad
For Immediate Release:
20 June 2013
Band That Created Youth Anthem for Satyagraha Now Calls On Fans to Say No to Animal Circuses Just In Time For World Music Day
Mumbai – Peering solemnly into the camera and slung with heavy metal chains, Rahul Ram, Tuheen Chakravarty, Susmit Sen, Amit Kilam and Himanshu Joshi, the five men who made up the acclaimed world music group Indian Ocean, star in a recently shot People for the Ethical Treatment of Animals (PETA) India ad against the use of animals in circuses just in time for World Music Day(which is on 21st June). The caption reads, “Try to Relate to Their Fate. Boycott Animal Circuses”. Indian Ocean wants people to know that animals in circuses are chained, locked in barren cages, deprived of everything that’s natural and important to them and regularly beaten, all for a lifetime of cheap tricks. The ad was shot by leading photographer Anil Chawla, and Adwita Roy did their hair and make-up.
“We are performers and enjoy entertaining our fans, but chaining and beating freedom-loving animals into performing is not entertainment. It’s abuse”, Indian Ocean said in a statement. “We’re asking everyone to stay away from any circus that enslaves and harms animals.” The link to Indian Ocean’s broadcast-quality video interview and behind-the-scenes footage can be found here: http://petaav.com/4broadcast/indian_ocean_peta_india_c5_h264.htm.
Animals in circuses are subjected to chronic confinement, physical abuse and psychological torment. Whips and other weapons – including ankuses, which are heavy, sharp steel-tipped rods – are used to inflict pain on animals and beat them into submission. Animals perform confusing, unnatural tricks – such as riding bicycles, standing on their heads or jumping through rings of fire – not because they want to but out of fear of violent punishment.
Even when they aren’t performing, animals in circuses endure a lifetime of misery. Their access to water, food and veterinary care may be severely restricted. Dogs are crammed into dirty cages and rarely let out, and birds have their wings clipped so that they cannot fly and are confined to tiny cages. Horses are kept tethered on short ropes, and elephants are kept shackled by three legs.
The government has already banned the use of bears, monkeys, tigers, panthers and lions in performances. PETA India now calls on the government to follow the lead of Bolivia and Greece by banning the use of all animals in circuses.
For more information, please visit PETAIndia.com.