India Beach Fashion Week and Designer Anupama Dayal Join PETA’s Call for Homeless-Dog Adoptions

For Immediate Release:
5 February 2015

Benazir Suraiya +91 9004547382; [email protected]
Sachin Bangera +91 9820122561; [email protected]

Fashion Icons Join Forces With PETA to Call for Adopting Dogs in Need, Not Buying Dogs

Goa – India Beach Fashion Week (IBFW) (which takes place 5 through 7 February) and fashion designer Anupama Dayal have teamed up with People for the Ethical Treatment of Animals (PETA) India to promote the adoption of homeless dogs. Dayal will be dedicating her upcoming “Masti” show at the event – taking place today at 2:30 pm at the Grand Mercure Goa Shrem Resort in Candolim – to the campaign. “Masti” will open with Dayal’s video appeal asking attendees to adopt dogs from shelters or the streets rather than fuelling the cruel pet trade, and the show will end with PETA’s “dog” mascot on the ramp holding a placard reading, “Don’t Shop – Adopt an Indian Dog”. PETA also has an information table at IBFW, where they will be distributing information about the campaign.

“Anyone with the time, resources and willingness to meet the needs of a dog from a shelter or the streets can be a hero for an animal in need”, says PETA India Chief Executive Officer Poorva Joshipura. “Every dog deserves a warm bed in a loving home, and PETA are asking people to consider making a difference by adopting, not buying.”

Across India, stray dogs and cats struggle to survive on the streets. Many of them starve to death or are injured, hit by vehicles or abused. Countless others are left to languish in animal shelters because there aren’t enough good homes for them. People can bring joy into the life of a homeless dog or cat – and into their own lives – by adopting a loveable and loving homeless animal. And to take a bite out of the homeless-animal crisis, PETA – whose motto reads, in part, that “animals are not ours to abuse in any way” – encourage people to have their animal companions sterilised. Sterilising one female dog can prevent 67,000 births in six years, and sterilising one female cat can prevent 370,000 births in seven years.

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