Golfer Mahindra Singh: Let’s All Keep ‘Birdies’ Off Our Plates!

Days Before the SK Telecom Open in South Korea, Golfer Stars in New Pro-Vegetarian Ad for PETA India

For Immediate Release:

17 May 2011


Anu Chowdhary +91 9820527382; [email protected]

Benazir Suraiya +9122 40727382; [email protected] 

Delhi – Mahindra Singh isn’t just passionate about golf – he’s also a staunch vegetarian and an outspoken opponent of the inhumane and environmentally damaging meat industry. That’s why, while preparing for the upcoming SK Telecom Open in Korea, Singh took the time to star in a new pro-vegetarian ad for People for the Ethical Treatment of Animals (PETA) India. In the ad, which was shot by Pranoy Sarkar at Delhi’s Chanakyapuri Golf Course, Singh is shown swinging a golf club next to the words “Birdies Belong on the Golf Course. Not on Your Plate. Go Vegetarian”.

“I spend much of my time on the greens, and I want my diet to be green too”, says Singh. “Plant-based foods are not only cruelty-free and environmentally-friendly, they’re healthy too.” Broadcast-quality footage from Singh’s photo shoot can be downloaded

Meat consumption is worse than a double bogey when it comes to human health. Eating meat, eggs and dairy products has been conclusively linked to leading killer diseases such as heart disease, diabetes and cancer. And of course, the meat industry causes animal suffering on a massive scale. Animals used for food are raised in cramped, filthy conditions. They are often mutilated without being given any painkillers, and they suffer broken bones while being transported in extremely crowded vehicles. At abattoirs, they are killed in full view of other animals and sometimes dismembered alive.

A recent report in World Watch magazine – titled “Livestock and Climate Change” – found that livestock and their by-products account for more than half of annual worldwide greenhouse-gas emissions. Raising animals for food also pollutes the water, destroys terrestrial and aquatic ecosystems and requires massive amounts of water, energy and land. The UN has stated that raising animals for food is “one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global”.

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