Fashionista ‘Cow’ With Purse, Shoes And Belt Made Of ‘Baby’ Parts To Protest Leather Fair

For Immediate Release:
13 March 2013

Bhuvaneshwari Gupta +91 9167937382; [email protected]
Sachin Bangera +91 9820122561; [email protected]

If You Wouldn’t Wear Human Skin, Don’t Wear Cows’ Skins, Says PETA

Kolkata – Wearing a stylish dress, accessorised with boots, a scarf, a belt and a bag made of baby dolls, a fashion-forward “cow” will hold a sign reading, “What If YOU Died for Fashion? Go Leather-Free”, while leading a protest by People for the Ethical Treatment of Animals (PETA) India a day before the start of the 18th International Leather Goods Fair, which will be held in Kolkata from 15 to 17 March. The action is the latest salvo in PETA India’s campaign against the leather industry and aims to raise awareness about the cruelty that animals endure before their skins are made into coats, shoes, bags and other products.

When: Thursday, 14 March, 12 noon sharp
Where: Outside the Forum Mall, Opposite to Netaji Bhawan, Elgin Road, Kolkata – 700020

“No one wants to be dismembered, skinned and killed for fashion”, says PETA India’s campaigner Bhuvaneshwari Gupta. “PETA wants everyone to know that we can all make the world a better place for animals simply by choosing synthetic or mock-leather clothing, shoes and accessories.”

Cows, buffaloes and other animals used for leather in India are often crammed into transport vehicles in such large numbers that their bones break. Those who survive the journey to the slaughterhouse have their throats cut in full view of other animals, and many of them are dismembered and skinned while they are still conscious. In India, the leather industry ignores even the most basic animal protection laws. Runoff from leather tanneries poisons rivers and streams, harming the life within. Such runoff has also been linked to cancer, respiratory infections and other illnesses in humans.

PETA India notes that synthetic leather and other animal-friendly options are available at nearly all major shoe and clothing shops in the country.

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