Dino Morea Asks Fans to Adopt a Homeless Dog in New PETA Ad

For Immediate Release:

4 October 2011



Benazir Suraiya +91 9004547382; [email protected]

Sachin Bangera +9122 40727382; [email protected]


‘Compassion Is the Fashion’, Says Model-Turned-Actor on World Animal Day


Mumbai – Pictured with his beloved rescued dog, Slidey, actor and former model Dino Morea appears in a new ad for People for the Ethical Treatment of Animals (PETA) India released on 4th October, World Animal Day. The ad, captioned, “Compassion Is the Fashion. Adopt a Homeless Dog”, was shot by well-known photographer Joy Datta.

Morea, who recently starred in the film Pyaar Impossible, has a highly successful modelling career and now owns multiple businesses. He explained to PETA that his parents rescued Slidey when they were living in Bangalore after Morea’s younger brother saw the dog as he was being attacked by some children.

In an exclusive videotaped PETA interview, Morea talked about the responsibilities that accompany taking an animal into your home. “I think adopting homeless animals, if one has the time, the space and has resources to actually care for them, I think is a wonderful idea”, says Morea, who helped reduce the homeless-animal crisis by having Slidey sterilised. He also gets hot under the collar when it comes to animal abusers. “Once I saw a guy trying to beat a dog, and I got out of my car and I stopped him”, he says. “Animals are beautiful and caring; there is no reason to be cruel to them.”

In India, approximately 25 million homeless dogs struggle to survive on the streets. Many of them go hungry, are injured or killed, are hit by vehicles or are abused by people. Countless others are kept in animal shelters because there aren’t enough good homes for them. Every time a dog or cat has a litter, it means fewer homes for the dogs and cats who are languishing in animal shelters or roaming the streets. PETA encourages prospective cat and dog guardians to adopt from an animal shelter or take in a homeless animal from the streets and never to buy from a breeder or a pet store. PETA also reminds guardians to get their animal companions sterilised.

For more information, please visit PETAIndia.com.