Designer Nishka Lulla, India Kids Fashion Week And PETA Join Hands To Show Compassion For Animals

For Immediate Release:
19 January 2014

Benazir Suraiya +91 9004547382; [email protected]
Puja Mahajan +91 9819807382; [email protected] 
Show Dedicated to Compassionate Citizen Asks Kids to Be Kind to Animals
Mumbai – Young, talented fashion designer Nishka Lulla and India Kids Fashion Week have teamed up with People for the Ethical Treatment of Animals (PETA) India to promote the group’s humane-education programme, Compassionate Citizen. Lulla’s show, which was the grand finale at India Kids Fashion Week, was dedicated to Compassionate Citizen. During the show, PETA’s “elephant” displayed the message “Be an Elefriend – Be Kind to Animals”.

Lulla started by talking about how close this campaign is to her heart. “My show is dedicated to helping kids develop empathy for animals”, says Lulla. “Humane education is extremely important since kids who are kind to animals often grow up to be kind and compassionate adults.”

Compassionate Citizen was designed to help children between the ages of 8 and 12 develop respect and compassion for animals as well as an appreciation for the environment in which they live. Most children naturally feel concern and affection for animals but learn cruelty from society and often lose sight of their compassion. A lack of respect for other species can translate into insensitivity and cruelty towards fellow humans, too. It is well documented by psychologists, sociologists and law-enforcement officials that violence against animals by children is often an early warning sign of future acts of violence towards humans. Humane education can help ensure a future in which animals, the environment they live in and humans are treated respectfully.

Compassionate Citizen has been voluntarily used in more than 18,000 private and government schools and has reached more than 3.6 million children across India. Recently, the Central Board of Secondary Education (CBSE) issued a notification to CBSE schools asking them to use it as an official part of their curricula. The Animal Welfare Board of India – a statutory body under the Ministry of Environment and Forests – has also asked the state and union territory education ministers to incorporate Compassionate Citizen into their official curricula.

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